The Marketing Designer, oversees the development and production of video and design assets for the GoFormz website, field marketing resources, sales enablement content, and design assets for product and content marketing programs. The marketing manager is also responsible for regularly contributing to GoFormz content programs.
Responsibilities
- Maintain design compliance and cohesion, company-wide
- Evolve brand assets alongside the GoFormz product and proactively work to refine and modernize GoFormz brand assets (e.g. deck templates, logos, brand colors, etc.)
- Improve marketing site accessibility in adherence to ADA standards
- Develop and produce content that accurately reflects the GoFormz brand
- Collaborate with account managers to produce sales enablement resources
- Write, produce, and edit videos to showcase the GoFormz product and increase brand awareness
- Ideate and produce customer testimonial videos in support of social proof initiatives
- Collaborate with members of the Product team to ensure the GoFormz marketing site and platform share a cohesive design that reflects brand identity
- Contribute to the GoFormz blog as needed (occasionally write short-form content)
- Design and produce field marketing materials (booth, video, etc.)
- Develop and maintain designs for social media, peer review listings, and app marketplaces
- Develop componentized design templates and assets for web development
- Oversee web development’s implementation of designs to production
Qualifications
- Proficient in Adobe Creative Suite, including Premiere and After Effects
- Proficient in Figma, or similar design tool
- Excellent written communication skills
- Attention to detail
- Bachelor’s Degree in marketing or related field
- 4+ years of experience in digital media marketing
