BRAND MARKETING MANAGER
WHO WE ARE
Founded on the simple mission to improve the outdoor filming experience, PolarPro builds exceptional products that produce exceptional results. With headquarters in Costa Mesa, CA, our team of action sport enthusiasts and cinematographers design and develop products inspired by real experiences that solve real problems. We offer the solutions you need to capture high quality content; wherever your adventures may take you.
PolarPro products have no limits. From snow-capped peaks to deep water dives, our products are guaranteed to endure any adventure you take them on.
Designed by Adventure, for Adventure.
THE POSITION
We’re looking for a Brand Marketing Manager to help dial in our messaging strategy and build out earned media at PolarPro. This individual is well-versed in brand messaging, public relations and influencer marketing and how all of our comms intertwine to tell a compelling and cohesive story. The Comms Manager will also lead Social Media and Copywriting, directly overseeing our Social Media Coordinator.
RESPONSIBILITIES
- Development of PolarPro’s earned media strategy
- Management of Public Relations, either in-house or with agency support as dictated by strategy - creating our media outreach strategy and securing coverage across a range of targeted outlets
- Inherit our roster of influencers and ambassadors and hone in our influencer marketing strategy, managing comms, agreements, deliverables, etc., demonstrating tangible ROI
- Own all brand messaging for the business, shaping and executing the tone of voice of our marketing channels
- Oversee our Social Media Coordinator, devising content, channel and community management strategies
- Helping to lead all GTM planning and strategy, acting as a conduit from product teams to marketing and creative
QUALIFICATIONS
- 5+ years experience in PR, Influencer Marketing, Social Media or, ideally, some combination of all three
- Past use/understanding of media and influencer management tools like Grin, Captiv8, Aspire, Meltwater, Cision, Muck Rack, etc.
- Experience managing agencies or freelance contractors
- Ability to develop broad brand messaging and GTM strategies and oversee execution of such
- Capable of building reporting and showcasing success and return on an array of brand marketing tactics
- 1 - 2 years experience with overseeing direct headcount
