RASA is a visionary experiential events company renowned for transforming iconic landmarks into immersive, narrative-driven experiences. Our latest venture, "PIER PLAY by RASA," reimagined the Santa Monica Pier into a vibrant playground where nostalgia meets modern sophistication. We've also created "THRILL CITY by RASA" at the iconic Six Flags Magic Mountain. Inspired by retro aesthetics and interactive storytelling, we create unforgettable events that captivate entrepreneurs, founders, and top-tier professionals seeking exclusive and avant-garde experiences.
Position Summary:
We are seeking a dynamic and strategic Marketing Manager to lead our brand-building initiatives and orchestrate viral campaigns across multiple platforms. The ideal candidate is a creative storyteller with a deep understanding of immersive event marketing and a proven ability to generate buzz that resonates with affluent audiences. You will be responsible for crafting and executing marketing strategies that amplify RASA's unique brand identity, drive ticket sales, and create a profound sense of anticipation and FOMO (Fear of Missing Out) for our events.
Key Responsibilities:
- Strategic Marketing Development:
- Craft and implement comprehensive marketing strategies that embody RASA's ethos and engage our target demographic.
- Develop narratives and storylines that enhance the guest journey and event experience.
- Campaign Leadership:
- Lead multi-channel marketing campaigns from ideation to execution, ensuring alignment with business goals, event themes, and market trends.
- Create viral, shareable content optimized for platforms like Instagram, TikTok, X (formerly Twitter), LinkedIn, and YouTube.
- Content Creation and Curation:
- Oversee the development of compelling visuals and messaging that reflect our event aesthetics
- Collaborate with creative teams to produce reels, stories, posts, and other engaging content that drives audience interaction.
- Data-Driven Analysis:
- Utilize marketing analytics tools to monitor campaign performance, interpret data, and adjust strategies accordingly.
- Leverage insights to optimize organic reach, engagement, and conversion rates.
- Collaboration and Leadership:
- Work closely with content creators, designers, event planners, and external agencies to produce innovative marketing assets.
- Lead and mentor junior marketing team members, fostering a collaborative and creative work environment.
- Be able to report and present in a clear manner to C-Level how we are thinking about marketing strategies, report on their progress and be clear on metrics
- Trend Monitoring and Innovation:
- Stay ahead of industry trends, social media algorithms, and emerging platforms to ensure RASA remains at the forefront of experiential marketing / events
- Incorporate new technologies and methodologies to enhance marketing effectiveness.
Qualifications:
- Experience:
- 5+ years in marketing leadership, focusing on brand building and campaign management within experiential events, luxury brands, or the entertainment industry.
- Proven track record of managing full-scale marketing campaigns that resulted in increased brand visibility and audience engagement.
- Creative Expertise:
- Deep understanding of storytelling, narrative development, and visual identity creation.
- Ability to craft compelling narratives that align with event themes and resonate with high-end audiences.
- Social Media Proficiency:
- Expertise in leveraging social media algorithms and trends to create viral content.
- Experience with organic growth tactics, influencer partnerships, and paid media strategies tailored to affluent demographics.
- Analytical Skills:
- Proficient in marketing analytics tools such as Google Analytics, SEMrush, Hootsuite, or Sprout Social.
- Ability to translate data into actionable insights and strategic decisions.
- Project Management:
- Strong organizational skills with the ability to manage multiple campaigns, deadlines, and cross-functional teams.
- Experience in fast-paced environments requiring adaptability and quick decision-making.
- Communication and Leadership:
- Exceptional communication skills, both written and verbal.
- Proven leadership abilities with experience guiding creative teams and collaborating across departments.
- Educational Background:
- Bachelor's degree in Marketing, Communications, Business, or a related field. A master's degree or relevant certifications are a plus.
Desired Attributes:
- Passion for Experiential Marketing:
- Enthusiasm for creating immersive experiences that leave a lasting impact.
- Innovative Mindset:
- Forward-thinking approach with a penchant for pushing creative boundaries.
- Attention to Detail:
- Meticulous in ensuring all marketing materials align with RASA's brand standards and event aesthetics.
- Cultural Fit:
- Alignment with RASA's mission to blend nostalgia with modern luxury, creating events that are both elegant and exhilarating.
If you're a visionary marketing professional eager to craft unforgettable narratives and drive groundbreaking campaigns, we'd love to hear from you. Please submit your resume, portfolio, and a cover letter detailing how your experience aligns with RASA's innovative approach to experiential events.
Join us in redefining the future of immersive experiences. At RASA, you won't just market events—you'll create moments that our audience will remember forever.
