PAID SOCIAL SUPERVISOR
SALARY: $95-100K
The Role
As a Social Strategist, you will manage strategy, planning and execution of all paid social campaigns for clients that meet fall in line with their business and media goals. You will have strong paid social media experience, including optimizations and reporting.
Essential Functions:
- Build sound social plans and recommend forward thinking strategies and innovations to support media campaigns
- Plan and manage paid social planning, implementation, and execution of campaigns in-platform: FB Ads Manager, Snapchat Ads, LinkedIn, Twitter (hands on trafficking)
- Handle social reporting and optimization to improve performance on a daily, weekly, or monthly basis
- Experience needed to recommend estimated budget and bid strategies required for specific campaigns and platforms
· Collaborate with media teams and departments to provide seamless and effective implementation approaches that drive tangible client business impact
- Perform regular quality assurance checks on assigned client campaigns
- Maintain budget trackers, pacing documents, and monthly campaign billing
- Read industry trades and stay updated on social marketing trends (recommending new ad types, tactics, platforms as applicable)
- Maintain and nurture agency-partner relationships; leading weekly calls concerning active and upcoming campaigns
Organizational Relationships
Position Reports To: Media Supervisor, Associate Director, or Director
Discipline Specific Skills
- Must have 3-4 years of relevant paid social experience
- A drive and desire to contribute, collaborate and win for our client partners each day
- Tools/Software: FB Business Manager, Ads for Twitter, Snapchat, TikTok, LinkedIn
- Experience with executing custom paid/organic social activations and programs
- Familiarity with tagging, research, and testing opportunities for specific platforms
- Knowledge and understanding of tools and resources such as comScore, MRI, Kantar, DCM, social listening, Google Analytics, etc.
- Basic knowledge in ad copy/creative generation a plus
- Experience with retail and commerce clients is a plus
- Impeccable attention to detail and strong time management skills
Qualification Requirements
- Bachelor's degree is preferred
- Proficient in PowerPoint, Excel, Word
- META certification
