Perched four blocks above the Santa Monica shoreline, Hyatt Centric Delfina Santa Monica offers a superior access point to Los Angeles. Hyatt Centric Delfina Santa Monica is conveniently located just a few blocks from Santa Monica's engaging collection of shops, entertainment and restaurants and less than eight miles from Los Angeles International Airport. Hyatt Centric is built for savvy explorers who want to be tapped into what’s hot, fresh, and exciting wherever they are. The area's main leisure attractions, including the Santa Monica Pier, Third Street Promenade, Getty Museum, Getty Villa and Venice Beach are all within steps of Hyatt Centric Delfina Santa Monica.
The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities
- Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
- Assesses & reacts to market trends, market share & the competitive hotel environment.
- Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
- Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
- Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
- Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
- Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
- Understand GEO source & ability to develop a plan to penetrate the primary markets.
- Develop/implement key segment strategy & managing key accounts (both existing & target).
- Design effective sales deployment schemes & market assignments.
- Develop sales goals designed to achieve budget & market share targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity & travel schedule.
Qualifications
- Bachelor’s degree preferred in Marketing
- At least 3 years’ experience as a sales leader, with prior hotel sales experience.
- Experience dealing with/communicating with ownership groups and asset management.
- Proficient in managing/using sales automation (Envision) & PMS systems.
- Experience working collaboratively with revenue management.
- Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
- Must be proficient in MS Office including Word, Excel, and Power Point.
- Must be able to multitask and prioritize departmental functions to meet deadlines
The expected pay range for this position is $165,000-$190,000 + Bonus.
Viceroy offers a comprehensive compensation package that includes health benefits, 401K retirement benefits, room discounts for family travelers, recognition programs and more. This role will also have the opportunity to have one flex day per week.
Employer will consider all qualified applicants in a manner that adheres to the regulations and requirements of the Fair Chance Ordinance.
EOE
