We are looking for a highly motivated and experienced individual to join ANTA as a Retail Marketing Manager at our Santa Monica, CA location. In this crucial role, you will be responsible for global retail marketing strategies, overseeing the visual identity and merchandising strategies of ANTA’s offline retail channels, including DTC stores and partner stores, to drive brand consistency and customer engagement.
Key Responsibilities:
- Develop and execute comprehensive retail marketing strategies to drive foot traffic, increase sales, and enhance customer engagement.
- Oversee retail maketing (incl. VM) strategies and exectutions to create cohesive, on-brand, and visually appealing store environments.
- Collaborate with global and local brand/category marketing team to develop retail marketing contents and materials for both DTC and partner stores.
- Foster and maintain strong relationships with key retail partners, ensuring alignment with ANTA’s brand and marketing objectives.
- Plan and implement high-impact promotional activities, events, and product launches to captivate and retain customers.
- Train and mentor store staff on marketing initiatives, visual merchandising standards, and customer engagement techniques.
- Manage the retail marketing budget, ensuring efficient and effective allocation of resources.
- Source, supervise and develop agencies.
Qualifications:
- 5 years of retail marketing work experience, preferably in the retail industry with a focus on sportswear or fashion brands.
- Demonstrated success in developing and implementing visual merchandising strategies for multi-channel retail environments.
- Proven track record in managing relationships with key retail partners and executing successful retail marketing campaigns.
- Strong creative and aesthetic sense with the ability to translate brand vision into compelling visual displays.
- Excellent leadership, communication, and interpersonal skills with the ability to collaborate effectively across departments and stakeholders.
- Ability to travel as needed to attend events and meet with stakeholders.
Benefits:
ANTA offers generous benefits for employees, including year-end bonuses, relocation assistance, healthcare insurance, retirement plans, professional development opportunities, and more.
About ANTA:
ANTA brand was established in 1991. ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of HKEX in 2007 (Stock code: 2020.HK). The company has a comprehensive brand portfolio including ANTA, FILA, DESCENTE, and KOLON SPORT. In 2019, ANTA Sports set up an investor consortium to successfully acquire Amer Sports, a global sportswear group that owns internationally recognized brands such as Salomon, Arc'teryx, Wilson, Peak Performance, and Atomic. By doing so, ANTA Sports aims to tap into the potential of both the mass and high-end sportswear markets.
In 2023, ANTA Group achieved a revenue of over 62 billion yuan, representing a year-on-year increase of 16.2%. The gross profit margin improved to 62.6%, and the operating profit margin reached 24.6%. Not only has ANTA Group maintained its position as the top sports goods company in China for 12 consecutive years, but it has also held the top position in the entire Chinese market for two consecutive years.
For more information, please visit our Investor Relations website: http://ir.anta.com